Face the LED screen industry development on the road "hard" problem

2017-7-12 15:55:50

    China's rapid development of the advertising market at the same time, China's outdoor advertising market has maintained a rapid growth rate. LED screen can change the display content, but also display dynamic video files, so more than the general print ads to be rich. Many of the original vector to the main inkjet, but also gradually to the main led display. Went to the company to disclose the first quarter of the performance of the time. According to incomplete statistics, LED industry has 24 GEM listed companies have disclosed the first quarter of 2017 performance notice.

    Listed companies from the disclosure of performance notice, 19 companies preying, nearly Bacheng enterprises in the net profit to achieve varying degrees of growth. However, in the led display market pick up at the same time, we are also clearly aware of the current industry is facing some problems, and there are two of these problems is the urgent need to solve: First, reduce costs, optimize production capacity and improve product performance; Is to optimize after-sales service, enhance the brand image, manufacturers how to find these two problems of the solution? Here I have no standard answer, can only provide reference, because "specific problems specific analysis", apply in the manufacturing industry is also true! Reduce product costs and improve product performance costs has been a major problem restricting the development of the industry, although the price of the display in recent years has been a significant decline in display, but compared to other display products is still high above, take a small pitch , Although the industry into a new life, but its high prices also let the market a lot of customers discouraged, in the current market environment, only led display prices more "close to the people" in order to win a greater market share.

    LED display product modular features, let it win the unique market, its high assembly also increased its production pressure, in the industry view, in the current industry upstream raw material prices trend is not yet clear the case, the screen enterprises Want to reduce the cost of the product is the best from the "standardized production" to start, and constantly optimize production capacity and reduce product non-performing rate, in recent years, the industry in the "standardized production", the screen enterprises to make a lot of effort and try to introduce automation Production equipment, learning advanced management experience, etc., although some achievements have been made, but still can not keep up with market demand. Prior to the industry set off a wave of uniform size of the module, very popular with the screen enterprises welcome, if the standardization of production can be a good landing, I believe the cost of the cost of the screen will be reduced.

    On the other hand, there are screen companies that reduce the cost of the product is the way to implement the "explosive strategy" to do the ultimate single product, their main resources, including technology research and development, production management, product marketing and so on to focus on the ultimate product up, Effect, and "explosive" has nothing to do subtraction strategy, to minimize or remove, so to achieve lower costs and improve efficiency. This way to note that the "explosive" can not rely on low prices to grab the city's products, but around the user value chain and started to meet the "user needs and experience" as the core of good products. LED display products as a "professional" products, "after-sales service" has been the work of the screen market is the most important, and even many people in the industry that: the market is very important, The screen sold to the customer is only the first step in success, after the ninety-nine are after-sales service ... ... gradually out of the LED display product price melee stage, some domestic LED screen enterprises gradually realize the "brand" importance , Began to pay more attention to after-sales service work, but the LED display industry is still a lot of post-sale problems so many end users complain days.

    Insiders believe that the future of the production of LED display manufacturing competitiveness of the "fight", the continuous optimization of after-sales service model will play a key role. Here need to pay attention to is that the current industry after-sales service there is a big drawbacks, serious, the current price of the screen after-sales service as a whole in a disorderly state, because the led display are generally larger engineering projects , Many local dealers may not have the ability to service, had to rely on manufacturers, so that the cost of sale on the "pressure mountain", and the strength of the manufacturers to say, or can only be dumb eat berberine, bitter can not say - The more the sale of the screen, the more difficult to clean up aftermarket stalls. The industry is also a lot of screen enterprises after-sales service are combined with other manufacturers in the local set up a "maintenance alliance", this way can significantly reduce costs, but this form in the team's management is difficult to reach a unified standard, This argument - in fact, from the technical level of after-sales maintenance in terms of the industry can be very professional, but from the management of the analysis, the level of after-sales service in the industry from home appliances and other industry standards are still very far.

    Hit the responsible after-sales team of course is Hello I am good, everyone is good, if bad luck encounter irresponsible, take money do not do things or do not do things well, for users and screen enterprises are very troublesome problem. This can be seen in the manufacturing industry, "can do a good job after-sales service, brand building on the success of the half" These words are not true. From the current industry status quo, the entire industry in a short period of time to enhance the awareness of the service and the level of implementation is difficult. LED screen enterprises if you want to be in the next industry consolidation in the development must deepen after-sales service, to create an irreplaceable service products, and continuously enhance the value of corporate brand, so as to obtain a broader profit margins. 2017 global LED packaging output value of 15.3 billion US dollars, the growth rate to pick up to 5%; small distance led display market growth rate of more than 50%, the overall continued supply and demand booming; led display industry continues to show the momentum of continuous development, with the display products Of the renewal and industry consolidation intensified, 2017 for the domestic led display industry is undoubtedly the international market and then a good opportunity on the floor, but the premise is able to effectively solve the two "hard times."